The Taylor Swift ticket presale drama brought Millennial and Gen Z offices to a halt

Swift with the award for ‘Best Video’ during the 2022 MTV Europe Music Awards in Düsseldorf, on Nov 13, 2022. Swifties across the US moved meetings, blocked off time on their calendars and stopped responding to work-related messages as they obsessively checked their status in the Ticketmaster queue. — AFP

Thousands of Taylor Swift fans attempting to buy presale tickets for the star’s upcoming tour meant work grinding to a halt for a certain cadre of millennials as demand overwhelmed Ticketmaster. Swifties across the US moved meetings, blocked off time on their calendars and stopped responding to work-related messages as they obsessively checked their status in the queue.

The presale frenzy, originally set to take place at 10am local time across the US, created a major predicament for working fans, especially those whose bosses simply do not understand. Many chose to work from home with both personal and work-issued laptops up and running, with one eye on Zoom meetings, the other on Ticketmaster. Some bit the bullet and told their bosses they wouldn’t be working at all Nov 15, while others deputised a trusted friend, partner or family member (or even college professor) to get the job done.