Alibaba mum on Singles Day sales tally, says in line with 2021

A delivery worker sorts parcels at a makeshift logistics station ahead of Alibaba's Singles' Day shopping festival, following the coronavirus disease (COVID-19) outbreak in Shanghai, China, November 10, 2022. REUTERS/Aly Song

SHANGHAI (Reuters) - Alibaba Group opted not to disclose the final sales tally of its annual Singles Day shopping festival for the first time since it started the event in 2009, saying only that results were in line with last year.

Last year's 8.5% rise in gross merchandise value (GMV) for Alibaba's platforms had been its lowest yet, following a 26% jump in 2020. Before 2020, the festival was a one-day event.