Amazon faces UK class-action suit over ‘secretive’ algorithm

The Amazon suit will be filed at the Competition Appeal Tribunal by Oct 31, Hausfeld said. Damages, which are based on economists’ estimates from potential losses, could be as much as £900mil (RM4.76bil). — Reuters

Amazon.com Inc faces a UK class-action lawsuit over claims the tech giant uses a “secretive” algorithm to abuse its dominant position in the online marketplace.

Amazon has made millions of customers pay more by hiding better deals on platforms to boost its own products, Hausfeld, the law firm behind the case, alleges. It does this by using a “secretive and self-favouring algorithm” in its Buy Box feature.