TikTok ‘5 to 9’ trend shows quiet quitting hasn’t killed hustle culture

The hashtag #5to9 has almost 50 million views, and the trend’s popularity has inspired countless parodies – as well as critiques for promoting difficult-to-attain ideals. — AP

For all the social-media posts and ink spilled on quiet quitting, hustle culture is alive and well on TikTok. One trend with proven staying power is “5 to 9 before 9 to 5”, documenting impressive morning routines.

The videos, mostly from women, show a raft of accomplishments – make the bed, go to the gym, shower, get dressed, cook breakfast, journal, meditate, read a book – all completed before the traditional workday begins.