Samsung to lure 175 million existing India customers with cashback card

A customer prays inside a Samsung showroom in New Delhi, India, July 27, 2018. Picture taken July 27, 2018. REUTERS/Adnan Abidi

NEW DELHI (Reuters) - Samsung Electronics is targeting repeat purchases from its 175 million customers in India through a new cashback credit card, a senior executive said, a move to boost sales in the critical market where it was once the top smartphone seller.

With India's festive season underway, the South Korean electronics giant on Monday launched a new credit card with India's Axis Bank to offer 10% cashback all year round to customers buying Samsung products.