Disney mulls membership program to offer discounts and perks - WSJ

FILE PHOTO: A screen shows the logo and a ticker symbol for The Walt Disney Company on the floor of the New York Stock Exchange (NYSE) in New York, U.S., December 14, 2017. REUTERS/Brendan McDermid

(Reuters) -Walt Disney Co is exploring a membership program that could offer discounts or perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, the Wall Street Journal reported on Wednesday.

Internally, some executives have referred to Disney's initiative as "Disney Prime", although that won't be the name of the program, according to the report, which cited people familiar with the discussions. (https://on.wsj.com/3CL50T6)