YouTube advances plans for streaming video marketplace

YouTube in 2020 was discussing launching an online streaming video store, the Information previously reported. Now, the idea appears to be gaining traction with entertainment companies hungry for new audiences. — Watch movie photo created by freepik - www.freepik.com

YouTube is planning to launch an online store for streaming video services and has renewed talks with entertainment companies about participating in the platform, according to people close to the recent discussions.

The company hopes the new platform, which it is referring to internally as a "channel store" and which has been in the works for at least 18 months, could be available as early as this fall, some of the people said.