Amazon moves to block website it says sells fake five-star feedback

Amazon claims Auction Sentinel creates fake five-star 'verified feedback' for sellers on its platform in order to 'artificially inflate' a seller's ratings. — Isometric man vector created by upklyak - www.freepik.com

In another effort to crack down on fake reviews for products on its digital store, Amazon has sued a Massachusetts company that it says sells fake five-star "verified feedback" and creates accounts for sellers who have been suspended.

The lawsuit comes weeks after Amazon sued the administrators of more than 10,000 Facebook groups for allegedly coordinating fake product reviews in exchange for money or free products. Amazon is ramping up ongoing legal activity against fake review brokers, the company said. The most recent lawsuit is the first aimed at stopping fraudsters who are posting fake seller feedback, which is separate from product reviews.