Sellers unfazed as Facebook scraps live shopping feature

Users can still use Facebook Live to broadcast live events, but will not be able to create product playlists or tag products in their Facebook Live videos. — Photo by Timothy Hales Bennett on Unsplash

A decision by Facebook to scrap its live shopping feature in October is unlikely to take a heavy toll on ecommerce in Thailand where sellers have not significantly counted on this function for their sales, according to industry pundits.

Facebook owner Meta said "Facebook Live Shopping" will be taken down from Oct 1.