Top model Bella Hadid joins metaverse with NFT collection


An image from CY-B3LLA model Bella Hadids new NFT collection is seen in this undated handout image obtained by Reuters on July 22 2022. reBASEHandout via REUTERS

An image from CY-B3LLA, model Bella Hadid's new NFT collection is seen in this undated handout image obtained by Reuters on July 22, 2022. reBASE/Handout via REUTERS

LONDON (Reuters) - U.S. supermodel Bella Hadid has stepped from the catwalk into the metaverse with the launch of CY-B3LLA - a collection of Non-Fungible Tokens featuring artwork based on 3-D scans of her face and body.

Hadid, 25, told Reuters in an interview from New York that she was intrigued by shared virtual world environments and that she wanted to make "cool versions" of herself after becoming obsessed with video games during the COVID-19 lockdown.

Unlock 30% Savings on Ad-Free Access Now!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In