Top model Bella Hadid joins metaverse with NFT collection

An image from CY-B3LLA, model Bella Hadid's new NFT collection is seen in this undated handout image obtained by Reuters on July 22, 2022. reBASE/Handout via REUTERS

LONDON (Reuters) - U.S. supermodel Bella Hadid has stepped from the catwalk into the metaverse with the launch of CY-B3LLA - a collection of Non-Fungible Tokens featuring artwork based on 3-D scans of her face and body.

Hadid, 25, told Reuters in an interview from New York that she was intrigued by shared virtual world environments and that she wanted to make "cool versions" of herself after becoming obsessed with video games during the COVID-19 lockdown.