Sony’s next big thing in tech is helping Honda take on Tesla

Sony envisions the cars will be connected to the cloud and equipped with in-house sensors that will eventually enable level-four autonomous driving. At that stage, cars don’t require human interaction in most circumstances, thereby freeing up drivers to game, potentially, or view Sony content. — Reuters

In early 2020, Sony Group Corp chief executive officer Kenichiro Yoshida took the stage at the Consumer Electronics Show in Las Vegas – the tech industry’s main annual event – and announced a once-in-a-decade pivot: the Japanese electronics maker was joining the electric vehicle race.

As Yoshida wrapped up his 30-minute presentation, the lights on stage dimmed and a glowing grille emerged from the shadows. The CEO raised his hands as a sleek, Sony-branded car rolled onto the stage. Like mobile phones during the past decade, “the next megatrend will be mobility,” Sony’s chief declared.