A sort of digital trading card series built around drawings of anthropomorphic monkeys, Bored Apes count the likes of Justin Bieber and Snoop Dogg among their owners; some have sold for millions of dollars. Yet they're now facing the same market pressures as the rest of the crypto economy. — Photo by Markus Spiske on Unsplash
When Bored & Hungry first opened in Long Beach in April, the burger joint didn't just embrace the aesthetics of crypto culture. It was all-in on the digital money part too.
Sure, meme-y references to rockets and bulls dotted the walls, and Bored Apes — those cartoon monkeys that celebrities such as Paris Hilton and Post Malone have touted as six-figure investments — covered the cups and trays. But customers were also offered the option to pay for their meals in cryptocurrency. The restaurant was putting its bitcoin where its mouth was, so to speak.
