Your TV may soon let you virtually try on new clothes, Snapchat says

Spiegel says that unlike Facebook’s Metaverse plans, his company’s AR software is about enriching the real world, not replacing it. — dpa

Snapchat, the social media app that first rose to fame with self-deleting photos, is taking on big tech giants by letting users see an altered, semi-digital version of the real world using their smartphones – and perhaps soon also their TVs.

In the battle to develop the next major online platform for commerce and communication, the creators of Snapchat now say they want to establish their technology far beyond the boundaries of their own photo app.