China’s Xiaohongshu app kicks off staff layoffs, says source

A source close to Xiaohongshu said the layoffs impacted less than 10% of its workforce and were part of its normal performance review process, adding that affected employees were given a buffer period. — Photo by camilo jimenez on Unsplash

Chinese social ecommerce app Xiaohongshu, known as China’s answer to Instagram, has kicked off a round of layoffs, a source familiar with the matter said, as the company joined other Internet firms in retrenching.

The layoffs were first reported on April 21 by local media outlets such as Sina Technology, which cited social media postings by employees. Sina Technology also said the layoffs affected multiple departments of the company in Beijing and Shanghai.