Chris Hemsworth’s Centr fitness app bought by Mark Bezos's HighPost

To be sure, not all Centr’s users are trying to achieve Hemsworth’s physique - he says the majority aren’t looking to build muscle, rather that they are seeking to achieve longevity and overall fitness through curated functional workouts such as body weight and equipment-based circuit training. — OLEG NIKISHIN/Sony Pictures

HighPost Capital, the consumer sector-focused private equity firm co-founded by Jeff Bezos’s younger brother, has made its first health and wellness bet.

HighPost, led by David Moross and Mark Bezos, has acquired Centr, the digital fitness platform founded by Australian actor Chris Hemsworth, best known for portraying Marvel comic book hero Thor.