How to save the Amazon? Brazil company says NFTs are the answer

A non-fungible token (NFTs) of an illustration of a Brazilian tree ocelot by Los Angeles based graphic artist Ben Kwok, and that has been released to Reuters on March 26, is being offered by Brazilian company Nemus as a new way to fund conservation in the Amazon rainforest, in Brasilia, Brazil March 26, 2022. NEMUS/Handout via REUTERS

BRASILIA (Reuters) - A Brazilian company that owns 410 square kilometers (158 square miles) of Amazon rainforest is offering a new way to fund conservation: selling non-fungible tokens (NFTs) that allow buyers to sponsor the preservation of specific areas of jungle.

NFTs are a kind of crypto asset that exploded in popularity last year, with a unique digital signature guaranteeing they are one of a kind. Other efforts to fund conservation via NFTs include plans for a South African wildlife reserve.