How European rulings imperil flagship Google product

More than half of the world’s websites use Google Analytics to help their owners understand the behaviour of users. — Photo by Myriam Jessier on Unsplash

PARIS: Lax laws and sweetheart deals are becoming a thing of the past for big tech firms, particularly in Europe where a series of rulings is posing a major threat to one of Google’s flagship products.

More than half of the world’s websites use Google Analytics to help their owners understand the behaviour of users.