How European rulings imperil flagship Google product


More than half of the world’s websites use Google Analytics to help their owners understand the behaviour of users. — Photo by Myriam Jessier on Unsplash

PARIS: Lax laws and sweetheart deals are becoming a thing of the past for big tech firms, particularly in Europe where a series of rulings is posing a major threat to one of Google’s flagship products.

More than half of the world’s websites use Google Analytics to help their owners understand the behaviour of users.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Spotify says piracy activists hacked its music catalogue
Italy watchdog orders Meta to halt WhatsApp terms barring rival AI chatbots
Podcast industry under siege as AI bots flood airways
Do online comments sections reflect public opinion? Study casts doubt
AI resurrections of dead celebrities amuse and rankle
US adds new models of China’s DJI and all other foreign-made drones to its blacklist
US denies visas to EU ex-commissioner, four others over tech rules
Online daters are getting serious about vetting their matches
Waymo to update software after San Francisco power outage snarls self-driving vehicles
Apple to allow third-party app stores in Brazil to settle iOS case with regulator

Others Also Read