Analysis-New EU rules regulating U.S. tech giants likely to set global standard

FILE PHOTO: EU antitrust chief Margrethe Vestager holds a news conference in Brussels, Belgium, February 8, 2022. REUTERS/Yves Herman

BRUSSELS (Reuters) - Landmark EU rules targeting Google, Amazon, Apple, Meta and Microsoft are likely to set a global benchmark and may even force changes in the tech giants' business models, lawyers and experts said.

Europe's antitrust chief Margrethe Vestager won backing on Thursday from European Union members and EU lawmakers for her proposal, the Digital Markets Act (DMA), to rein in the powers of the tech giants via legislation for the first time, rather than lengthy antitrust investigations.