3D ads come to Facebook, Instagram in step toward the metaverse

FILE PHOTO: A smartphone with Facebook's logo is seen in front of displayed Facebook's new rebrand logo Meta in this illustration taken October 28, 2021. REUTERS/Dado Ruvic/Illustration

(Reuters) - Meta Platforms Inc will make it easier for brands to run three-dimensional ads on Facebook and Instagram through a new partnership with an ecommerce technology firm.

The integration with VNTANA will allow brands to upload the 3D models of their products to the social media platforms and easily convert them into ads, VNTANA said Thursday in a press release.