TikTok bumps up max video length to 10 minutes


TikTok’s expansion to allow up to 10-minute videos comes less than a year after it raised the maximum length of videos to three minutes in July 2021 (up from 60 seconds before). — AFP Relaxnews

LOS ANGELES: TikTok is again cranking up the maximum length of videos users can upload to the platform – more than tripling it, to 10 minutes.

TikTok, owned by Chinese Internet conglomerate ByteDance, is moving to let creators make longer-form videos as rivals like YouTube, Facebook and Instagram have aggressively built out their own TikTok-like short-form video features.

TikTok’s expansion to allow up to 10-minute videos comes less than a year after it raised the maximum length of videos to three minutes in July 2021 (up from 60 seconds before).

One of the reasons TikTok has become massively popular – with more than one billion monthly active users – is that it provides an auto-generated feed of entertaining, bite-size short videos of under a minute, algorithmically tailored to users’ interests. It’s not clear how many TikTokers will take advantage of the longer-form videos but the change clearly shows that the company is eager to facilitate ways to keep viewers in the app for longer periods of time.

And TikTok is now equipped to further encroach on YouTube’s main turf, after the latter’s YouTube Shorts format has gained traction with creators and viewers since it debuted in September 2020.

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a TikTok rep said in a statement. “Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”

TikTok’s new 10-minute max was spotted by social media consultant Matt Navarra, who shared a message from the TikTok app about the change on Twitter. – Variety.com/Reuters

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Tech News

Opinion: Teens carry a threat to mental health in their pockets
Like Terminator’s T-1000, this robot liquefies before returning to its original form
This app offers travellers on the London Underground less-polluted routes
Find out if your personal data has fallen into the wrong hands online
FTX founder Bankman-Fried objects to tighter bail, says prosecutors 'sandbagged' him
As they enter a 4th generation, are foldable phones finally mature?
This free tool lets you extract text from images
Google Stadia is dead, but its controllers live on
Twitter says users will be able to appeal account suspension
New smart-home standard for Android and Google devices has arrived

Others Also Read