After decades in a spin, Sonic’s break-out leaves Sega hoping for more

A model of Sega Sammy character ‘Aliyan’ and Sega character ‘Sonic the Hedgehog’ are pictured at its headquarters in Tokyo, Japan. The Sonic game series has a committed, and long-suffering, fanbase in the West, in contrast with other Sega franchises such as Yakuza and Persona, which have a large audience in Japan. — Reuters

TOKYO: Japan’s Sega Sammy Holdings Inc is hoping to ride the fast-moving coattails of Sonic the Hedgehog as the character enjoys a renaissance amid a global scramble for entertainment content.

This year sees the release of a sequel to a record-breaking Hollywood movie and a Netflix series, along with a title that Sega hopes will revive the fortunes of the long-running Sonic game franchise after decades of malaise.