Reddit launches Discover feature for photos, videos on app


FILE PHOTO - Reddit app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration

(Reuters) - Online message board platform Reddit Inc said on Thursday it is launching a new Discover tab that will feature photos and videos from across the site to make its mobile app more visually appealing.

The new feature comes after Reddit confidentially filed for an initial public offering in December. The company is aiming for at least a $15 billion valuation, Reuters has previously reported.

Reddit has 52 million daily users and is a popular online platform for people to gather in communities, or subreddits, to discuss interests such as finance, gardening and fitness.

The Discover tab will let users scroll through photos and videos from subreddits that are similar to ones they are already a part of. It is the first new tab on the app that the company has launched in nearly two years, Reddit said.

During testing, one in five users joined at least one new subreddit after using the Discover tab, Reddit said in a blog post.

Social media companies have been increasingly gravitating toward video over the past year due to the viral popularity of short-form video app TikTok. Facebook owner Meta Platforms Inc on Tuesday rolled out its TikTok-like feature Reels to users in more than 150 countries.

(Reporting by Sheila Dang in Dallas; Editing by Shivani Singh)

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 0
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

   

Next In Tech News

Analysis-GM goes slow on EVs as rivals fight a price war
Elon Musk seeks to end lawsuit over 'inadvertent' late disclosure of Twitter stake
Exclusive-EU industry chief Breton to hold video call with Twitter's Musk - EU official
Russian tech giant Yandex says code leaked in cybersecurity incident
Exclusive-Warner Bros Discovery licenses movies and TV shows to Roku, Tubi
U.S. Justice Department asks Tesla for documents on driver assist systems
Jail for man in S’pore who used Microsoft Word to forge S$25,000 bank transaction to sugar baby
U.S. seeks Tesla driver-assist documents; company hikes capex forecast
AI voice tool ‘misused’ as deepfakes flood web forum
Spotify shares jump on bullish outlook as more users tune in

Others Also Read