Crypto millions on Super Bowl ads didn’t drive app downloads


Coinbase Global Inc, FTX Trading Ltd. and Crypto.com all released advertisements during the National Football League’s championship game between the Los Angeles Rams and Cincinnati Bengals on Sunday. — Reuters

Cryptocurrency-trading platforms drew national attention with star-studded Super Bowl ads, a first-time appearance for many in the industry. However, it didn’t yet translate to a flood of new users on their apps.

Coinbase Global Inc, FTX Trading Ltd. and Crypto.com all released advertisements during the National Football League’s championship game between the Los Angeles Rams and Cincinnati Bengals on Sunday. Yet the exchanges and investing platform eToro all saw a decline in US app store downloads over the week prior to Sunday, according to research firm Apptopia.

Unlock 30% Savings on Ad-Free Access Now!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


All Headlines:

Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In