Nike sues shopping platform for selling NFTs with its branding.


Digital art or knockoff: brands strike back at parties selling NFTs using their likeness, bringing into question artistic license. — AFP

As digital objects in the form of NFTs have exploded in popularity and value over the past year, so too have the legal headaches and complications.

Nike became the latest company to file a lawsuit over the issue on Thursday – suing shopping platform StockX for creating and marketing NFTs with its logo and branding.

It follows a lawsuit last month by French luxury brand Hermes against artist Mason Rothschild, who has auctioned 100 "MetaBirkins" – a digital "homage" to the label's famous Birkin bag – some fetching tens of thousands of dollars.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Is social media harmful for kids? Meta and YouTube face US trial after TikTok settles suit
It’s not a product. This habit will be the biggest luxury of 2026
Apple spent years downplaying AI chatbots. Now Siri Is becoming one
US judge signals Musk's xAI may lose lawsuit accusing Altman's OpenAI of stealing trade secrets
Apple stole our revolutionary camera technology, British company claims in US district court lawsuit
Exclusive-Saks ending e-commerce partnership with Amazon, source says
Nvidia's plan to invest up to $100 billion in OpenAI has stalled, WSJ reports
Musk's Starlink updates privacy policy to allow consumer data to train AI
Google defeats bid for billions of dollars of new penalties in US privacy class action
Analysis-Combining SpaceX with xAI may be simple for Musk Inc, but Tesla isn't so easy

Others Also Read