Nike sues shopping platform for selling NFTs with its branding.

Digital art or knockoff: brands strike back at parties selling NFTs using their likeness, bringing into question artistic license. — AFP

As digital objects in the form of NFTs have exploded in popularity and value over the past year, so too have the legal headaches and complications.

Nike became the latest company to file a lawsuit over the issue on Thursday – suing shopping platform StockX for creating and marketing NFTs with its logo and branding.

It follows a lawsuit last month by French luxury brand Hermes against artist Mason Rothschild, who has auctioned 100 "MetaBirkins" – a digital "homage" to the label's famous Birkin bag – some fetching tens of thousands of dollars.