FILE PHOTO: A GameStop Inc. store is shown in Encinitas, California, U.S., May 24, 2017. REUTERS/Mike Blake/File Photo/File Photo/File Photo
(Reuters) - GameStop Corp is partnering with blockchain startup Immutable X to launch its non-fungible token (NFT) marketplace later this year, as it looks to take advantage of the booming market and complement its digital pivot into e-commerce.
The companies also announced a fund worth $100 million, in Immutable X's IMX tokens, dedicated to supporting creators of NFT content from gaming studios, "Web3" and metaverse gaming.
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