YouTube will explore NFT features for creators

By Elizabeth Culliford
FILE PHOTO YouTube app is seen on a smartphone in this illustration taken July 13 2021. REUTERSDado RuvicIllustrationFile Photo

FILE PHOTO: YouTube app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - YouTube is exploring features for its video creators to capitalize on non-fungible tokens, its chief executive officer said on Tuesday, becoming the latest tech company to tap into a digital collectibles craze that has exploded in the past year.

"We're always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube," wrote YouTube CEO Susan Wojcicki in a letter on the company's 2022 priorities.

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