Spotify still dominates the music streaming market, YouTube Music appeals to Gen Z

ROSTOV-ON-DON / RUSSIA - July 8 2019: More and more music lovers around the world are subscribing to a music streaming service. — AFP Relaxnews

Spotify, Deezer, Apple Music, Amazon Music... Online listening platforms continue to grow, becoming the main means of music distribution. To such an extent that subscriptions to these services increased by 26.4% in the second quarter of 2021, according to a study by analytics firm Midia Research.

Some 521.3 million music lovers subscribed to a music streaming service at the end of the period studied by Midia Research. This figure is up 109.5 million from the previous year. Surprisingly, this increase is not due to online listening giants like Sweden’s Spotify but to... YouTube Music.