Instagram tests letting creators charge subscriptions

Instagram is testing a pilot programme in the US, allowing content creators to charge subscriptions to fans to generate a steady income. — AFP/Relaxnews

Instagram will let some content creators in the United States charge subscriptions to fans, allowing popular users to dabble with a way to make steady money as the platform competes for online stars.

Social media users whose posts draw large audiences help platforms from Twitch and YouTube to TikTok and Instagram generate revenue, so social networks vie to be their preferred stages.