Sony looks to electric cars for its next big hit


FILE PHOTO: The Sony logo is seen on a building in the Manhattan borough of New York City, New York, U.S., January 16, 2019. REUTERS/Carlo Allegri

(Reuters) - Japan's Sony Group Corp plans to launch a company this spring to examine entering the electric vehicle market, looking to harness its strengths in entertainment and sensors to play a bigger role in next-generation mobility.

The new company, Sony Mobility Inc, comes as the Japanese tech giant is "exploring a commercial launch" of electric vehicles, Sony chairman and president Kenichiro Yoshida told a news conference, speaking ahead of the CES technology trade fair in the United States.

Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

More! More! More! Tech workers max out their AI use.
Meta's longtime content policy chief Bickert leaving to teach at Harvard
Coming of age: Mega Cat Studios releases new 'God of War' video game
AI agents: They’re fun. They’re useful. But don’t give them the credit card.
Scientists use saliva for non-invasive, AI-based Parkinson's test
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
Utility Entergy says revised Meta data-center deal to deliver higher customer savings
Sony to hike PlayStation 5 prices again as memory chip costs surge
NYSE-parent Intercontinental Exchange invests $600 million in Polymarket
SpaceX's listing stirs up social media frenzy, ticker bets

Others Also Read