Google makes pledges on browser cookies to appease UK regulator

By Paul Sandle
FILE PHOTO The Google name is displayed outside the companys office in London Britain November 1 2018. REUTERSToby MelvilleFile Photo

FILE PHOTO: The Google name is displayed outside the company's office in London, Britain November 1, 2018. REUTERS/Toby Melville/File Photo

LONDON (Reuters) - Google has pledged more restrictions on its use of data from its Chrome browser to address concerns raised by Britain's competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.

The Competition and Markets Authority (CMA) has been investigating Google's plan to cut support for some cookies in Chrome - an initiative called the "Privacy Sandbox" - because it is worried it will impede competition in digital advertising.

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