Google makes pledges on browser cookies to appease UK regulator


FILE PHOTO The Google name is displayed outside the companys office in London Britain November 1 2018.  REUTERSToby MelvilleFile Photo

FILE PHOTO: The Google name is displayed outside the company's office in London, Britain November 1, 2018. REUTERS/Toby Melville/File Photo

LONDON (Reuters) - Google has pledged more restrictions on its use of data from its Chrome browser to address concerns raised by Britain's competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.

The Competition and Markets Authority (CMA) has been investigating Google's plan to cut support for some cookies in Chrome - an initiative called the "Privacy Sandbox" - because it is worried it will impede competition in digital advertising.

Subscribe now and get 30% off The Star Yearly Plan

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.


Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a subscriber? Log In