Nike files for ‘virtual goods’ trademarks in shoes, apparel

Nike is trying to trademark its brand to apply to virtual goods as digital fashion in video games and as NFTs become more popular. — Bloomberg 

Nike Inc. is seeking to trademark its brand for various virtual goods in the US, including shoes and clothing, as digital products become more popular.

The Beaverton, Oregon-based sportswear giant filed four requests with the US Patent and Trademark Office on October 27 to protect its marks in categories including "downloadable virtual goods” and related services for retail stores and entertainment.