Singapore billionaire and Ronaldo try to marry football and tech

Ronaldo, who has 356 million Instagram fans and 95 million Twitter followers, appeared in a ZujuGP ad where he transforms into a Chinese warrior. — AFP

ZujuGP is an upcoming digital community built around football, helmed by the son of secretive Singaporean investor Peter Lim and fronted by global superstar Cristiano Ronaldo.

The Portuguese footballer has peppered his social media with posts tagged #WritingTheFutureOfFootball and linking to ZujuGP’s website. One of them features the player as an umbrella-wielding warrior and another sees him clasping hands with Lim, whose company Mint Media Sports owns and administers Ronaldo’s image rights.