Is TikTok influencing kids to drink? What parents should know about new study

Russell encourages parents to ask themselves whether 'they want TikTok to be where their kids get health information about topics such as alcohol use.' — Photo by Aaron Burden on Unsplash

TikTok, a video-sharing social media platform, is all about trends. Unfortunately, underage drinking has become one of them, researchers say.

A study, published in the Journal of Studies on Alcohol and Drugs on Sept 19, found that the top 100 videos on TikTok with the hashtag “alcohol” had nearly 300 million views since 2020.