Exclusive-Netflix offers free plan in Kenya to entice new subscribers


FILE PHOTO: Screen image of Netflix plan being offered in Kenya obtained by Reuters on September 20, 2021. Netflix/Handout via REUTERS

LOS ANGELES (Reuters) - Netflix Inc on Monday began offering a free mobile plan with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market, the company told Reuters.

The free plan is available on Android mobile phones and will not have ads. It features Netflix movies and TV shows such as dramas "Money Heist" and "Bridgerton" and African series "Blood & Water," plus some of the programming the company licenses from others.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

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