Exclusive-Netflix offers free plan in Kenya to entice new subscribers

FILE PHOTO: Screen image of Netflix plan being offered in Kenya obtained by Reuters on September 20, 2021. Netflix/Handout via REUTERS

LOS ANGELES (Reuters) - Netflix Inc on Monday began offering a free mobile plan with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market, the company told Reuters.

The free plan is available on Android mobile phones and will not have ads. It features Netflix movies and TV shows such as dramas "Money Heist" and "Bridgerton" and African series "Blood & Water," plus some of the programming the company licenses from others.