Martin Sorrell's S4 Capital acquires tech services group Zemoga

FILE PHOTO: Sir Martin Sorrell attends a conference at the Cannes Lions International Festival of Creativity, in Cannes, France, June 22, 2018. REUTERS/Eric Gaillard/File Photo

LONDON (Reuters) -Martin Sorrell's S4 Capital has struck a deal to buy Zemoga, a technology services company that provides a new route for the rapidly growing digital advertising group to win work from multinational clients.

Sorrell, the founder of WPP, has turned S4 into a $6 billion company in the three years since it launched, by acquiring businesses to combine data with digital content and serve the likes of Facebook, Google, Burberry and Netflix.