Facebook rolls out new messaging, business tools for brands

FILE PHOTO: The Facebook logo is seen on a screen in this picture illustration taken December 2, 2019. REUTERS/Johanna Geron/Illustration/File Photo

(Reuters) - Facebook Inc is rolling out new ways for businesses to find and chat with potential customers on its apps, the social media company said Thursday, as it seeks to become an online shopping destination.

The new features will help Facebook, already a leader in digital advertising, offer personalized shopping experiences to its users, said Karandeep Anand, vice president of business products at Facebook.