China slows game approvals to enforce strict new rules


A protracted delay in game approval is likely to weigh on gaming business growth at Tencent and NetEase, which depend on the launch of new titles to sustain growth and draw in new users. — Reuters

Chinese regulators are reviewing new games to determine whether they meet stricter criteria around content and protections for kids, people familiar with the matter said, an effort that’s likely to slow rollouts in the world’s largest mobile arena.

The National Press and Publication Administration is re-assessing titles submitted for approval by developers from Tencent Holdings Ltd to Netease Inc to ensure they comply with fresh curbs on playing time and other anti-addiction safeguards unveiled in August, the people said, asking not to be identified discussing confidential matters. The watchdog turned back applications around late August and asked developers to re-submit titles with the new mandatory measures built in, they said.

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Tech News

Binance names Teng as head of regional markets outside US
Xiaomi to make wireless audio products in India
Reliance's JioCinema signs content streaming deal with NBC Universal
Stop paying in crypto, Bali governor warns foreign tourists
Computex 2023: Nvidia's ACE creates characters with evolving personalities for unique gaming experiences
AI means everyone can now be a programmer, Nvidia chief says
US govt tries to claw back money so Jan 6 rioters don’t profit from online appeals
Nvidia, MediaTek partner on connected car technology
China cracks down on over a million social media posts, accounts
Ex-employee in SG misappropriated over 25,000 defective iPhones from firm, causing over RM23mil loss

Others Also Read