Gone are the filters and effects. These days what Internet users want from influencers is authenticity. Welcome to the 'genuinfluencer' era.
Too perfect, too smooth, too unreal: the influencers who embrace this type of aesthetic are no longer popular. Now in order to win over followers, it's all about being authentic, even if that means being imperfect and vulnerable. In short, you have to be a 'genuinfluencers.'
This term was coined by WGSN, a trend forecasting company, by mixing 'genuine' and 'influencer.' It refers to the social network stars who use their platforms to go beyond product placement.