Paid influencers must label posts as ads, German court rules

FILE PHOTO: The Instagram application is seen on a phone screen August 3, 2017. REUTERS/Thomas White

BERLIN (Reuters) - Social media influencers who receive money from companies to promote products must clearly label such posts as advertisements, a top German court ruled on Thursday.

If the influencers are not paid, they can show products without the advertising label, the Federal Court of Justice ruled in the cases of three influencers on Facebook's social media site Instagram.