Apple to spend over $500 million on marketing Apple TV+ -The Information

FILE PHOTO: A 3D printed Apple TV logo is seen in this illustration picture taken May 4, 2021. REUTERS/Dado Ruvic/Illustration

(Reuters) - Apple Inc plans to spend more than $500 million on marketing its streaming service, Apple TV+, this year, The Information reported on Friday, citing a person familiar with the matter.

The iPhone maker also intends to significantly increase its output of new TV shows and movies to at least one a week in 2022, more than double its pace this year, according to The Information, which cited another person familiar with the matter.