Chinese regulators urge gaming companies to protect children

Visitors walk past a display of posters for Chinese movie and television productions at the China International Fair for Trade in Services (CIFTIS) in Beijing, Friday, Sept 3, 2021. China's government banned effeminate men on TV and told broadcasters Thursday to promote "revolutionary culture," broadening a campaign to tighten control over business and society and enforce official morality. — AP

BEIJING: Chinese regulators on Wednesday summoned gaming companies including Tencent Holdings and NetEase Inc and urged them to protect the physical and mental health of children, state media reported.

The companies were instructed by regulators including the National Press and Publication Administration and the Cyberspace Administration of China to strictly abide by new restrictions on gaming time for minors and prohibit "harmful” game content, such as violence or portrayal of "sissy” men, Xinhua News Agency reported.