Instagram rolls out ads on Shop tab globally

FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration

(Reuters) - Instagram will launch advertising on its Shop feature globally, the Facebook Inc-owned app said on Tuesday, as it seeks to earn more money from brands hoping to reach new customers.

Instagram Shop is a tab on the photo and video sharing app that lets users browse items such as clothes and beauty products and in some cases purchase the items directly within the Instagram app.