Deepfake: after early abuses, a way to make work communication more fun


While most of the known deepfakes have been used for malicious purposes or as a warning about their technology, they’re now being used in advertising or internal communications for companies. — AFP Relaxnews

For remote working, the use of “deepfake” technology is reinventing and revitalising companies’ means of communication. No more presentation slides or insipid meetings: employees can create their own virtual double for a more positive use of the technology.

Here is a potentially fun use of technology: deepfake avatars popping up in emails or presentation pitches. The term ‘deepfake’ refers to technologically superimposed existing images or sounds on other visual files to create realistic depictions.

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