Deepfake: after early abuses, a way to make work communication more fun


While most of the known deepfakes have been used for malicious purposes or as a warning about their technology, they’re now being used in advertising or internal communications for companies. — AFP Relaxnews

For remote working, the use of “deepfake” technology is reinventing and revitalising companies’ means of communication. No more presentation slides or insipid meetings: employees can create their own virtual double for a more positive use of the technology.

Here is a potentially fun use of technology: deepfake avatars popping up in emails or presentation pitches. The term ‘deepfake’ refers to technologically superimposed existing images or sounds on other visual files to create realistic depictions.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Deepfakes

Next In Tech News

Studies: AI chatbots can influence voters
LG Elec says Microsoft and LG affiliates pursuing cooperation on data centres
Apple appoints Meta's Newstead as general counsel amid executive changes
AI's rise stirs excitement, sparks job worries
Australia's NEXTDC inks MoU with OpenAI to develop AI infrastructure in Sydney, shares jump
SentinelOne forecasts quarterly revenue below estimates, CFO to step down
Hewlett Packard forecasts weak quarterly revenue, shares fall
Microsoft to lift productivity suite prices for businesses, governments
Bank of America expands crypto access for wealth management clients
Italy launches 'in-depth' review of cryptocurrency risks

Others Also Read