TikTok tests disappearing stories clone of Snapchat, Instagram

Video app TikTok is testing out disappearing stories like those used by Snapchat and Instagram, to encourage more users to share content. — REUTERS

Popular video app TikTok, owned by China-based ByteDance Ltd., is testing a disappearing stories product as part of an effort to encourage more users to share content on the service.

Images of the new product appeared on Twitter Wednesday from Matt Navarra, a British social media consultant. A TikTok spokeswoman confirmed that the company is running a pilot project for a stories product in a few markets.