Google wants to ban 'Sugar Daddy' apps.

Google will ban "Sugar Daddy" like apps from its Play Store starting September, as it updates its policy on inappropriate content. — Relaxnews

An update to Google's terms of service aims to curb sexual content and improve protection of minors. "Sugar Daddy" style dating apps will be banned from Sept 1.

Google has apps promoting relationships that entail financial compensation in its sights. You may not be aware of them, but there are a host of dating apps of the "Sugar Daddy" type.

These kinds of apps will no longer be available on the Play Store as of Sept 1. Google has updated its "inappropriate content policy" section. New restrictions will be put in place "on sexual content, specifically prohibiting compensated sexual relationships (i.e., sugar dating)."

Some of these dating apps have been downloaded several million times on the Play Store.

The term "Sugar Daddy" is used to refer to a relationship in which a man offers money or goods to someone younger than him for favors. Previously, this didn't seem to be a problem for Google, but the various platforms are increasingly trying to promote an environment more in tune with the current culture of awareness.