'Professional bragger': the rise of viral Kenyan star Elsa Majimbo

Social media star Elsa Majimbo, who shot to popularity during the pandemic, sporting a pair of thin-framed black sunglasses that for a time was her signature look. — Youtube

Please don't call her an influencer: Elsa Majimbo prefers "comedian and social media sensation".

At the age of 20 Majimbo is a digital diva with a carefully cultivated image courted by international brands and praised by Rihanna and Beyonce — all just over a year after launching her career with a smartphone and a bag of chips.