Google, Facebook set to squash initial iOS fears, show big revenue jump

FILE PHOTO: Facebook app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Wall Street expects Alphabet Inc and Facebook Inc to report a surge in digital ad sales this week after smaller rivals showed soaring demand, bolstering expectations that the impact of Apple Inc's privacy changes has not yet been felt.

Together, Google and Facebook generated about $70 billion in revenue through digital ads in the first quarter, a business that faced initial hits from the COVID-19 pandemic but which analysts said is now looking robust.