Survey: Facebook leads surging ‘social commerce’ market

A report by market tracker eMarketer estimated some 56 million US residents would be making at least one purchase on Facebook this year, giving the social media giant a 22.3% share. — AFP Relaxnews

Facebook is leading the fast-growing market of “social commerce” that is expected to be worth some US$36bil (RM149.59bil) in the United States this year, a research firm said on July 7.

A report by market tracker eMarketer estimated some 56 million US residents would be making at least one purchase on Facebook this year, giving the social media giant a 22.3% share.