Among the clubs to launch tokens in recent months are English Premier League champions Manchester City and Italy’s AC Milan. Spain’s national team says it plans to launch a similar scheme. — Reuters
LONDON: A growing number of major football clubs are launching digital coins that allow fans to vote on a variety of minor decisions as the sport faces slumping revenues caused by the coronavirus pandemic.
But supporters are divided over the so-called fan tokens. Some appreciate the novel way to engage with their teams – and help make decisions, even if only on small-time matters such as the song played at matches after a goal is scored or images used on social media. Others dismiss the tokens as superficial participation that adds to the already growing costs of following their teams.
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