Android 12 will let users make ads dumb

While users will not be able to shun all ads for good, they will certainly be able to make them less intrusive and hence dumb. — 123rf.com

Android 12 is expected to bring a host of new privacy-friendly features to smartphones. The list includes the ability to disable app access to camera and microphone, clipboard access notification and a new Settings dashboard. Now, a new report says that the Android 11 successor will do a lot more than that. It will make ads on Android dumb.

Google Play services give developers access to an advertising ID, which they can use to monetise their apps. It also gives users better control over their data while letting third-party developers monetise their apps using a standard system. It also enables users to reset their identifier or opt-out of personalised ads within Google Play apps.